ACHIEVA BRAND CREATION
Project Overview
ACHIEVA is a recruitment consultancy with over 30 years’ experience across a number of specialist sectors offering permanent, contract and fixed term recruitment solutions. The company is privately owned and has grown steadily over the years.
There’s nothing more inspiring than working alongside an ambitious client – ACHIEVA’s goal was to increase turnover from £12m to £20m within a 12 month period certainly ticked this box.
This, coupled with the creative freedom to create a new company name and brand from scratch – along with all the marketing and digital collateral to make the desired growth happen – made for a challenging and exciting project.
Working in the highly competitive marketplace of recruitment, it was vital we created a brand with real stand out value that packed a punch.
Brand Collateral
We started with a company name that reflected the business’ ambition and developed a brand that oozed quality and longevity, with striking visuals to intrigue and engage.
We created a host of communication collateral that included a high-quality client-facing brochure, outlining the company’s philosophy and expertise in target vertical markets. We also provided a full suite of digital assets for direct marketing on social media platforms, as well as a series of engaging e-zines and blogs.
Brand Experience
When it comes to brand experiences, one thing’s for sure – first impressions count and that’s as true for clients as it is for employees.
Maclaren Jones believes that effective design has the power to make people feel good and the physical space can inspire, calm, excite and transport. That’s why we took the brand experience into the office environment, creating an immersive space where clients and employees could live and breathe the brand.
Overview of the project work
- CREATION OF NEW COMPANY NAME
- CREATION OF NEW BRAND IDENTITY
- DESIGN AND PRODUCTION OF HIGH QUALITY CORPORATE BROCHURE
- CORPORATE BRAND LAUNCH VIDEO
- ADVERT DESIGN
- DESIGN, BUILD AND INSTALLATION OF OFFICE, BOARDROOM, RECEPTION AREA AND STAFF BREAKOUT ZONE
- SOCIAL MEDIA CAMPAIGNS
- EMAIL CAMPAIGNS
- ACHIEVA WEBSITE DESIGN AND BUILD
- THE CANDIDATE CLUB MICROSITE DESIGN AND BUILD
- MONTHLY CANDIDATE & CLIENT BLOG POSTS
- PROMOTIONAL GIVEAWAYS
We designed and built a dual platform website, one speaking directly to clients and one to candidates.
Additional Work
We also created the CANDIDATE CLUB, a microsite where candidates could access helpful content on subjects such as umbrella companies and tax advice, as well as providing a platform for networking and socialising opportunities – particularly important for candidates working abroad. We also provided a suite of promotional items for clients and candidates to support the launch of the new brand and ensure they felt engaged.
